ai systems — growfin
Brand Engine
A structured AI-prompt system that cut blog and campaign asset production from hours to minutes, without losing brand consistency.
Read Case Study →Fourteen years leading design across motion, brand, and video, now spent building AI-native workflows and systems for teams that need to move faster without losing craft.
Led brand and marketing design for a B2B fintech SaaS, building AI-augmented creative systems that scaled content production without scaling headcount.
Delivered motion and campaign work for global brands like Coca-Cola, blending craft with production-line speed for a WPP network agency.
Contributed to the Innovations team, exploring new creative formats and production workflows beyond traditional print/design deliverables.
Created brand-driven social media marketing campaigns for major global brands, as part of a leading Facebook marketing agency.
UX Design, UX Mint (2019)
Diploma in Multimedia, IMAGE Multimedia (2009–2011)
B.Sc. Visual Communication, St. Joseph's Arts & Science College (2008–2011)
A structured AI-prompt system that cut blog and campaign asset production from hours to minutes, without losing brand consistency.
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A promotional video built entirely from a single static image — concept, 3D composites, and full production — praised by the Coca-Cola team.
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A 10-episode branded audio series — writing, music, voiceover direction, cover art, editing, and sound mix — distributed on Spotify.
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A twelve-stage visitor journey redesign for a working desert observatory, built to move guests from noise to stillness.
Read Case Study →AI video experiments testing cinematic consistency, camera movement, and lighting control — process notes, not case studies.
